引言随着科技时代的到来,智慧旅游的问世对当前旅行社的生存和发展带来了极大的挑战。要想是应智慧旅游背景下的发展,以下笔者从智慧旅游的概述入手,提出了智慧旅游给旅行社的发展带来的机遇与挑战,分析了如何促进旅行社发展的几点策略。一、概述智慧旅游(一)内涵分析所谓智慧旅游,也就是智能化旅游。主要是基于云计算计算和物联网等现代高新科技技术,利用互联网和移动互联网与便携上网终端设备等的结合,不仅能对旅游资源、经济、活动、人员等信息进行主动感知,而且还能将其及时发布出来。这样就能及 INTRODUCTION With the advent of the scientific and technological age, the advent of intellectual tourism poses a great challenge to the survival and development of the current travel agencies. To be in the context of the development of wisdom tourism, the following author from the overview of the wisdom of tourism, put forward the wisdom of tourism to the development of travel opportunities and challenges brought by, analyzed how to promote the development of travel agents several strategies. First, an overview of intelligent tourism (A) analysis of the so-called smart tourism, that is, intelligent travel. Mainly based on cloud computing and Internet of Things and other modern high-tech technology, the use of the Internet and mobile Internet and portable Internet terminal equipment, etc., not only on tourism resources, economy, activities, personnel and other information for active perception, but also to It is released in time. This will do it