消费者对商品的认识主要是通过视觉来获取商品信息的,而在一定程度上触觉的经验积累会间接地转化为视觉体验,所以触觉感受在包装设计中的重要性愈来愈被设计师所关注。在包装设计中,基于触觉的感官实现可以通过包装材料的选择和材料工艺技术的应用来实现。 Consumers’ understanding of goods is mainly through the visual access to product information, and to some extent the experience of tactile experience will be indirectly transformed into a visual experience, so the sense of tactile feeling in the packaging design more and more designers attention. In the packaging design, the sensory realization based on the touch can be realized through the selection of the packaging material and the application of the material technology.