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南方电视台建台之初就将自制短剧作为品牌发展策略之一,《老猫烧须》、《乘龙怪婿》都取得了良好的收视效果。近两年,南方台更是加大自制短剧的投入,积累短剧制作运营经验,着力打造“南派自制剧群”品牌,拓展自主版权短剧产业规模。南方卫视的粤语系列剧《72家房客》从2008年7月开播至今
Southern Television Station built a self-made short-story as one of the brand development strategies, “Cat must burn”, “Dragon Dragon” have achieved good ratings. In the recent two years, Southern Taiwan has stepped up its investment in self-made skits and accumulated experience in skit production and operation. It has also endeavored to create a brand called “Southern School-owned Playgroups” and expand its independent copyright skit industry scale. Southern TV’s Cantonese series “72 Tenants” has been launched since July 2008