一、项目背景北京昌平小汤山温泉历史悠久、品质优良,经过最近二十年高速发展,已形成以九华山庄、温都水城、龙脉温泉、军都温泉度假村等为代表的温泉旅游度假集群。伴随温泉产业的规模扩张,区内温泉资源保护不力、文化底蕴缺失、企业同质竞争、市场客源同构、业态与功能不强等矛盾也逐渐显现,特别是中央出台“八项规定”、“六条禁令”以 First, the project background Beijing Changping Xiaotangshan Hot Springs has a long history, high quality, after the rapid development of the past 20 years, has formed a Jiuhua Villa, a warm water city, Longmai Hot Springs, Spa resorts, represented by the hot springs resort clusters. With the expansion of hot spring industry, the protection of hot spring resources in the region is weak, the cultural heritage is absent, the same competition among enterprises, the same structure of market source, the weakness of forms and functions are gradually emerging. In particular, the Central Government issued “eight provisions ”,“ Six bans ”