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从CI战略和打造“丰谷”酒文化品牌相结合的角度,来探讨“丰谷”文化品牌形象的建立与发展。将CI三大要素与“丰谷”酒文化品牌基本元素进行有机结合,进行具体化和地域性的研究是对丰谷酒的文化品牌研究的基本途径。将CI设计导入“丰谷”酒文化品牌也是一种创新。
From the perspective of CI strategy and creating “Fenggu” wine culture brand, we should discuss the establishment and development of “Fenggu” culture brand image. Combining the three elements of CI with the basic elements of “Fenggu ” wine culture brand, the concrete and regional research is the basic way to study the cultural brand of Fenggu. CI design into “Fung Valley ” wine culture brand is also an innovation.