旅游已成为大众在节假日甚至日常生活中最主要的休闲方式。旅游从最初的“一种朝圣”到现今追逐“猎奇或怀旧”、“逃离或深造”、“享受或历练”等各类情感,在内外驱动因素下丰富了旅游心理。而商业化经济刺激下,民族传统节事也相应地发生着性质内涵变化、文化空间重组、发展路径变迁等转化过程以适应多样的旅游心理需求。从“旅游后感”得知,西双版纳州橄榄坝“天天泼水节”民族传统节事存在运营过程与旅游心理契合度不高,整体氛围效应不足、文化内涵不突出等问题,需要通过再造想象、升级整体系统和提炼旅游履历等手段进一步提升民族传统节事文化深度与游客满意度。 Tourism has become the most important way of leisure for the general public in holidays and even in daily life. Travel from the original “a pilgrimage ” to chasing “curiosity or nostalgia ”, “escape or ”, “enjoyment or experience ” and other emotions, rich in tourism under the driving factors psychological. However, under the stimulation of commercial economy, the national traditional festivals also correspondingly undergo the transformation process of the nature connotation, the cultural space reorganization, the development path change and so on, so as to adapt to diversified tourist psychological needs. From “travel sense ” that, Olive Dam in Xishuangbanna “every day Songkran Festival ” national traditional festival there is operation process and tourism psychology fit is not high, the overall atmosphere effect is not enough, the cultural connotation is not outstanding and other issues, the need Through reimagining the imagination, upgrading the whole system and refining tourist resumes and other means to further enhance the depth of national traditional festival culture and tourist satisfaction.