“文学生产”这一概念由马克思提出,“宗教、家庭、国家、法、道德、科学、艺术等等,都只不过是生产的一些特殊的方式,并且受到生产的普遍规律的支配”。这一概念是工业革命之后复杂的社会环境催生的,本文所论及的“文学生产”是指以新世纪市场语境为基础的文学文本创作过程。在市场语境下,文学生产的影视化转型主要表现为生产的图像化、集体化、类型化。一、文学生产的图像化文学生产的图像化指文学主动向影视文学靠拢,越来 The concept of “literary production” was put forward by Marx. “Religion, family, nation, law, morals, science, art, and so on are just some special ways of producing and are governed by the general law of production ”. This concept was inspired by the complex social environment after the Industrial Revolution. The “literary production” discussed in this paper refers to the process of creating literary texts based on the market context of the new century. In the context of the market, the transformation of the literary production of television shows mainly the image of the production, collectivization and type. First, the image of literary production Literary production of literary refers to the literature closer to the film and television literature, more and more