弹幕电影作为一种新的媒介景观,它的出现是“二次元”文化成功穿透次元壁,被主流消费文化收编的结果,但就目前的发展态势而言,无论是学界还是业界对这一新生事物都存在着一些误读。事实上,如果把弹幕电影放置到整个电影媒介发展的谱系中考察,就会发现弹幕电影的面市绝不只是一种简单的电影营销现象,其背后还蕴藏着一些更深层次的文化 Barrage movie as a new media landscape, its appearance is “second element ” culture successfully penetrated the wall, was the result of the mainstream consumer culture, but the current development trend, both academia and industry There are some misunderstandings about this new thing. In fact, if the barrage movie is placed in the pedigree of the entire movie media development, it will be found that the market for the barrage movie is by no means merely a simple phenomenon of movie marketing, but also contains some deeper culture behind it