南京导游服务公司发展现状的调研分析基础上,对新形势下导游服务公司发展的影响因素进行分析,并探究导游服务公司管理提升策略,期望能为南京导游服务公司的转型改革提供一点参考。一、南京地区导游服务公司发展现状导游服务公司是指从事对导游人员业务管理、培训,并为旅行社和导游人员提供供需信息等服务的企业。南京地区作为华东区旅游发展较快的地区之一,较早设立了导游服务公司。从2000年起至今,也已建立了南京华丽旅游人才培训中心有限 Based on the investigation and analysis of the development status of Nanjing tour guide service companies, this paper analyzes the factors influencing the development of tour guide service companies under the new situation and explores the promotion strategies of tour guide service companies. It is hoped that this article can provide a reference for the reform of Nanjing tour guide service companies. I. Development status of tour guide service companies in Nanjing Tour guide service companies refer to enterprises engaged in the business management and training of tour guides and the supply and demand information services for travel agencies and tour guides. As one of the fastest growing areas in eastern China, Nanjing has set up a tour guide service company earlier. Since 2000, Nanjing Gorgeous Travel Talent Training Center has also been established