社交网络是建立在人际关系基础上的网络形式。随着互联网的飞速发展,无论是网民还是商家,对社交网络的关注都日益深切。在国外,facebook、myspace的用户规模正以惊人的速度增长,而国内的开心网、校内网等社交网络也同样受到热烈的追捧。本文就是对社交网络的传播机制进行分析,以使读者对社交网络的传播模式有更深刻的认识。 Social networking is a web form based on relationships. With the rapid development of the Internet, both the netizens and the merchants have become increasingly concerned about the social networks. Abroad, facebook, myspace user size is growing at an alarming rate, while the domestic happy network, school network and other social networks are equally warmly sought after. This article is to analyze the transmission mechanism of social networks so that readers have a deeper understanding of the mode of transmission of social networks.