东日本大地震(2011年3月11日日本东北部海域发生的里氏9.0级地震)之后,日本的消费市场发生了不可思议的现象。在并没有遭遇灾害的日本西部地区,“自肃”氛围居然蔓延开来,商品滞销倾向显现。与店内库存持续不足的东日本不同,西日本的商品供应十分稳健。但消费者的购买欲望却非常冷淡,反而需要出台一些消费刺激政策才行。与逻辑道理相比,人更容易出于某种心理或情绪而做出行动。发生在日本西部地区的现象非 After the Great East Japan Earthquake (9.0 Richter scale earthquake hit the northeastern coast of Japan on March 11, 2011), Japan’s consumer market had an incredible impact. In the western part of Japan, where no disaster was encountered, the atmosphere of “self-sufficiency” actually spread and the tendency of unsalable goods appeared. Unlike East Japan, where the in-store inventory continued to fall, the supply of goods in West Japan was very solid. However, the desire of consumers to purchase is very cold, but need to introduce some consumer stimulus policies Caixing. Compared with logic, people are more likely to act out of a certain psychological or emotional. Phenomenon occurred in the western region of Japan