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从Web1.0时代到Web2.0时代是一个由专业IT人员创建互联网到非专业网民参与共建的民主化进程,也是互联网应用与服务模式的创新过程。互联网Web2.0是一个以用户为中心的时代,其社会形态、信息生产、信息传播都与以往不同,互联网民主、自由、平等的精神在Web2.0时代得到更广泛、更深入的传播。而这些变化也正影响着网络品牌广告的创意思路与策略的发展,网络品牌广告创意表现出平民化、个性化、隐秘化、互动化的新趋势。
From the era of Web1.0 to the Web2.0 era is a process of democratization in which Internet professionals from non-professional Internet users are involved in the process of building Internet applications and service models. Internet Web2.0 is a user-centered era. Its social forms, information production and information dissemination are different from the past. The spirit of Internet democracy, freedom and equality has been widely and deeply disseminated in the Web2.0 era. And these changes are also affecting the development of creative ideas and strategies of online brand advertising. The online brand advertising creativity shows a new trend of common people, individualization, concealment and interaction.