媒介化社会已经把全世界浓缩进了媒介自身的运行体系当中,真正实现了麦克卢汉的“地球村”的局面。世界变小了、变近了,却变得更为复杂了。进入本世纪以来,网络等新媒体的逐步兴起带来了传播格局的改变,对传统媒体所构建的一元传播格局形成了巨大的挑战。媒介技术的发展速度拨快了全世界社会风险的时钟。在各个领域中所蕴藏的社会风险信息都正在或将要被媒介表征、界定和传播。一、多元传播的媒介环境与媒介化社会风险的形成 The media society has concentrated the entire world in the medium’s own operating system and truly fulfilled McLuhan’s “global village” situation. The world has become smaller and closer, but it has become more complicated. Since the beginning of this century, the gradual rise of new media such as the Internet has brought about a change in the pattern of communication and has posed a tremendous challenge to the pattern of unicast communication constructed by traditional media. The speed of the development of media technology speeds the clock of social risk in the world. Social risk information contained in various fields is or will be characterized, defined and disseminated by the media. First, the multi-media environment and media formation of social risks