在商业利益驱动下,商品包装的附加价值被发挥到极致,以致于产生了包装“变异”。本文针对当前设计行业“过分包装”问题提出了精简包装并保持商品附加价值的有效途径,以期为设计市场规范化、制度化发展提供可借鉴的参考意见,促进现代包装业健康发展、唤醒设计师的社会责任感。 Driven by commercial interests, the added value of the product package is maximized, resulting in a package “variation”. In this paper, an effective way to streamline packaging and maintain the added value of commodities is put forward in the current design industry “over-packaging ”, in order to provide reference for the standardization and institutionalization of the design market, to promote the healthy development of the modern packaging industry and awaken the design Teacher’s sense of social responsibility.