文章从分析出版业网络直播的现状入手,认为出版业在采用网络直播营销时需要克服观念保守、缺乏直播人才和团队、直播影响小、上下游资源被挤压等方面的问题;并从确立互联网思维、网罗直播人才和团队、多渠道跨媒体营销、积极拓展上下游资源等方面提出了解决问题的策略。 Starting from the analysis of the status quo of the webcasting of publishing industry, the article thinks that the publishing industry needs to overcome the problems of conservative concepts, lack of live talent and team, little impact on live broadcasting and the squeeze of upstream and downstream resources when it adopts webcasting. In addition, Thinking, recruiting live talent and team, multi-channel cross-media marketing, and actively expanding the upstream and downstream resources, etc. put forward strategies to solve the problem.