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外资主导下的中国个人护理用品市场,产品和渠道都在逐步发酵,未来谁能走得更快尚不得而知。过去一年,中国个人护理品类总体增长率放缓,价格升幅不大。不过口腔清洁品类所呈现的高端化趋势,以及网购的快速发展,为个人护理品类注入了发展动力。在这个仍具有巨大发展潜力的领域里,外资厂商依然占有主导性地位,它们拥有更广泛的消费人群以及更高的市场份额。
Foreign-funded Chinese personal care products under the market, products and channels are gradually fermented, the future who can go faster is still unknown. In the past year, the overall growth rate of China’s personal care products has slowed down with little price increase. However, the high-end trend presented by the oral hygiene category and the rapid growth of online shopping have injected momentum into the personal care category. In this area still have great potential for development, foreign manufacturers still occupy a leading position, they have a wider consumer base and higher market share.