本文针对英特尔的要素品牌策略进行全面性的研究,包括要素品牌营销策略六步骤,目的是要找出运用本策略建立要素品牌的方法。而本研究发现英特尔能突破高科技要素品牌营销困难,在于英特尔的营销策略与传统的要素品牌营销的策略的不同在于,其颠覆以往的步骤,使用了供应商影响制造商再影响终端消费者,融合了供应商影响终端消费者再影响制造商的方式来营销。 This article is a comprehensive study of Intel’s elemental brand strategy, including the six steps of the elemental brand marketing strategy. The purpose of this article is to find out how to build a factorial brand using this strategy. This study found that Intel can break through the high-tech brand marketing difficulties, is that Intel’s marketing strategy and the traditional elements of brand marketing strategy lies in its subversion of previous steps, the use of suppliers affect the manufacturer and then affect the end-consumer, Marketing combines the way vendors influence end-consumers and then manufacturers.