随着科学技术的迅猛发展,跨文化交际越来越深入人们的日常生活。文化定势,作为一种重要的文化现象,备受人们的关注。因而,大批研究者和学者对它进行了深入的分析和探讨。但在研究中发现,人们过多强调文化定势的消极作用,忽视了它在跨文化交际中的积极影响。本文试图纠正这一观点,分析文化定势在不同的阶段对交际活动产生的不同影响,从而使跨文化交际顺利进行。 With the rapid development of science and technology, intercultural communication is getting deeper and deeper into people’s daily life. Cultural trends, as an important cultural phenomenon, attracts people’s attention. Therefore, a large number of researchers and scholars conducted an in-depth analysis and discussion on it. However, in the study, it was found that too much emphasis was put on the negative effect of cultural orientation and neglected its positive influence in intercultural communication. This article tries to correct this view and analyze the different influence of cultural orientation on communicative activities in different stages so as to make cross-cultural communication go smoothly.