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临沂市汤泉旅游度假区汤泉水质优、水量丰、水温高、疗效好,温泉旅游发展历史悠久,旅游配套服务设施齐全,特色较为突出;同时也存在着温泉旅游产品同质化明显,旅游产品文化内涵挖掘不足,旅游产业链尚不完整,温泉旅游度假区的管理效率有亟待于提高等问题,笔者通过实地调查给出了加强法律规划引导,制定行业服务规范;细分客源市场,推出温泉旅游新产品;挖掘汤泉温泉文化,发展特色体验旅游;大力发展养老养生旅游,延长温泉旅游产业链;耦合城郊旅游地产,助推临沂休闲旅游等建议。
Linyi Tangquan Tourist Resort Tangquan water quality, abundance of water, high water temperature, good curative effect, hot spring tourism has a long history of development, tourism supporting services complete facilities, the more prominent features; the same time, there is a hot spring tourism product homogeneity, tourism product culture Lack of connotation mining, the tourism industry chain is not complete, the management efficiency of hot spring resort needs to be raised urgently, etc. The author gives out through the field investigation to strengthen the guidance of legal planning to develop industry service standards; segmentation of source markets, the introduction of hot springs Tourism new products; excavation Tangquan hot spring culture, the development of characteristic experience tourism; vigorously develop the pension health tourism, extend the hot spring tourism industry chain; coupled suburban tourism real estate, boosting leisure travel in Linyi recommendations.