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我们的生活中,广告充斥着每个角落。在社会营销观念已经形成的今天,企业所提供的产品,不能单单满足部分消费者的一时需要,而应考虑符合消费者的长远利益和社会整体利益。广告创意也必须与之相配合。因而着眼于塑造长远的利益和目标,在内容上体现出对社会的一种真诚地关注,将是现代广告创意的正确方向。本文从广告创意的过程和撰写出发,就如何以广告创意促进品牌形成提出了一些看法。
Advertising in our life is full of every corner. In the social marketing concept has been formed today, companies provide products that can not only meet the temporary needs of some consumers, but should be considered consistent with the long-term interests of consumers and the overall interests of society. Advertising creatives must also be matched. Therefore, focusing on shaping long-term interests and goals, the content shows a sincere concern about the society and will be the correct direction of modern advertising. This article starts from the creative process of advertising and writing, and puts forward some suggestions on how to promote the formation of brand by creative advertising.