目前,国内所有的省、市、县都在进行消费升级,从现在到2015年,有4亿农民会转向城市,整个群体的消费结构在变。未来三年中,产品本身已经不是最重要的,第一重要的是品牌,第二是渠道。 At present, all provinces, cities, and counties in China are upgrading their consumption. Between now and 2015, 400 million farmers will turn to cities, and the consumption structure of the entire group will change. In the next three years, the product itself is not the most important. The first important thing is the brand, and the second is the channel.