“限娱令”改变了中国电视的生态与格局,争相引进海外优秀电视模式成为潮流和各大卫视竞争的主战场。本文试图反思节目改版与外国节目引进过程中的选择与执行,从浙江卫视引进节目实例出发以多个节目的成败解剖分析海外节目本土化成功的决定性因素。 “Restricted Entertainment Order ” has changed the ecology and pattern of Chinese TV, competing for the introduction of overseas excellent TV mode has become the main battlefield of the trend and the major satellite TV competition. This article attempts to reflect on the revision of program and the selection and implementation of the introduction of foreign programs. According to the introduction of programs from Zhejiang Satellite TV, the success of the multiple programs is analyzed to analyze the decisive factors of the success of localization of overseas programs.