随着旅游业的快速发展,旅游项目的质量高低不一,各类问题层出不穷。旅游标准化的建立成为提升旅游行业素质的一项重要工作,也是提高旅游业整体效能、实现科学管理的必要手段。旅游标准化发展规划要求培育优质旅游品牌以推动旅游业的科学发展。泸州市旅游资源丰富,可旅游发展却相对滞后,本文通过对泸州市旅游项目的品牌策划,整合旅游资源,提高旅游项目的质量和知名度,培育泸州市优质旅游品牌,加快旅游标准化的建立。 With the rapid development of tourism, the quality of tourism projects varies from one genre to another, with various kinds of problems emerging one after another. The establishment of tourism standardization has become an important task in enhancing the quality of the tourism industry. It is also a necessary means to improve the overall efficiency of tourism and realize scientific management. Standardization of Tourism Development Planning requires the development of quality tourism brand to promote the scientific development of tourism. Luzhou is rich in tourism resources, but tourism development is lagging behind. In this paper, Luzhou City, tourism brand planning, integration of tourism resources, improve the quality and visibility of tourism projects, cultivate Luzhou quality tourist brands, speed up the establishment of tourism standardization.