本文对新媒体环境下的青年职业自组织进行了研究,并以人力葵花同学会为个案进行了详细考察,从社会资本的理论视角分析了该组织的产生、发展及管理等方面是如何围绕社会资源来进行的,并在此基础上分析了以网络为代表的新媒体对该类组织产生、发展及其运行过程的影响。 This paper studies the youth professional self-organization under the new media environment and makes a detailed investigation on the case of the Human Sunflower Students Association. From the perspective of social capital, it analyzes how the organization’s emergence, development and management center on the society Resources, and on this basis, analyzes the impact of the new media represented by the network on the generation, development and operation of such organizations.