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数字电视整体转换是目前全国广电行业的一件大事,对于已经完成整体转换的城市和地区来说,开展有别于传统业务的增值业务是网络运营商需要不懈努力的目标,尤其是付费电视节目的营销显得更为重要,从付费节目的现状、付费节目的特点、付费节目营销的实践等方面,阐述对付费节目营销的一些理念和理解,期望我国付费电视节目市场有更大的发展。
The overall conversion of digital TV is a major event in the national radio and television industry. For cities and regions that have already completed the overall conversion, it is a goal for network operators to make unremitting efforts to develop value-added services that are different from traditional services. In particular, pay television programs Marketing is even more important. From the aspects of the status quo of paid programs, the characteristics of paid programs and the practice of paid program marketing, some concepts and understandings of paid program marketing are expounded. It is expected that there will be a greater development of pay TV programs in China.