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三集纪录片《我在故宫修文物》日前在网上爆红:仅在某一视频网站上就获得了超过200万的点击量;豆瓣评分高达9.5,超过热播剧《琅琊榜》。纪录片的传播效果一般难与电视剧、电影及综艺节目等媲美,而这部投资150万元、由7人团队拍摄的纪录片,获得受众如此好评,证明优质原创内容的强大吸引力,也让当下媒体人认识到,媒体内容的生产,亟需一场供给侧改革。供给侧改革是经济工作领域的热词,是从提高供给产品质量出发,用改革的办法推进结构调整,旨在减少无效和低端供给,扩大有效和中高端供给。经济领域“量与
Three episodes of documentary, ”I am in the Forbidden City to repair artifacts,“ a few days ago on the Internet burst red: only in a video site on access to more than 2 million hits; watercress score of 9.5, more than hit drama ”Lang Lang list.“ The spread of documentaries is generally difficult and TV shows, movies and variety shows comparable to this investment of 1.5 million yuan, a documentary film by the 7-member team, received the audience so acclaimed, proving the strong attractive original high-quality content, but also for the current media People realize that the production of media content urgently needs a supply-side reform. Supply-side reform is a hot word in the field of economic work, starting from improving the quality of the supply products and promoting structural adjustment by means of reform aimed at reducing ineffective and low-end supply and expanding effective and middle-to-high-end supply. Economic field ”quantity and