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我们所处的时代是一个文化传播的时代。文化传播在当代中国媒介化社会的发展中扮演重要角色,深刻影响着人们的社会生活。中国社会已进入关键的社会转型期,在当前社会转型过程中,文化传播的主要功能是推进社会文明的全面发展。先进文化的传播是社会发展的驱动力,文化传播的理论研究与当代社会的进步发展密切相关。文化传播首先要研究的问题是转型社会背景下社会公众的价值观和意识形态的变化与传播的意义构建问题。
Our time is an era of cultural communication. Cultural communication plays an important role in the development of the contemporary Chinese media society and profoundly affects people’s social life. Chinese society has entered a crucial period of social transformation. In the current social transformation, the main function of cultural transmission is to promote the all-round development of social civilization. The dissemination of advanced culture is the driving force of social development. The theoretical study of cultural transmission is closely related to the progress and development of contemporary society. The first problem to be studied in cultural communication is the question of the construction of social public’s values and ideological changes and the meaning of communication in the context of transitional society.