旅游者开展黑色旅游活动的动机分析

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汶川地震五年后,雅安地震又触动了国民的神经,同时也使得人们更加关注黑色旅游。黑色旅游自20世纪90年代首次出现后,就逐渐成为国外尤其是北美地区旅游学术界的研究热点,并且发展成为一种另类的主题旅游形式,并逐步被中国大众认知和接受。本文意从心理学角度分析研究黑色旅游者的旅游动机,探析旅游者开展黑色旅游活动的驱动因素。 Five years after the Wenchuan earthquake, the Ya’an earthquake touches the nerves of the people and at the same time makes people pay more attention to black tourism. After its first appearance in the 1990s, black tourism has gradually become a research hotspot in tourism academics abroad, especially in North America. It has also developed into an alternative themed tourism and is gradually recognized and accepted by the Chinese public. This article intends to analyze the tourism motivation of black tourists from the perspective of psychology and explore the driving factors for tourists to carry out black tourism activities.
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