作为当今信息社会的产品,广告渗透到了各种媒体,广告话语也随之成为话语分析领域的热点。本文依据Austin的言语行为理论三分说,通过分析相关语料,解读广告话语的语用特征,为广告话语分析提供一种语用学视角。 As a product of the information society today, advertisements infiltrate into various media, and advertising discourse has also become a hot spot in discourse analysis. Based on Austin ’s speech act theory, this article analyzes the corpus and interprets the pragmatic features of advertising discourse to provide a pragmatic perspective for advertising discourse analysis.