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广告从本质上说是一种文化现象,融进了民族文化特定的价值观念,随着跨文化广告传播活动急剧增多,广告中的文化冲突现象也日益明显。
Advertising is a cultural phenomenon in essence, which integrates the specific values of national culture. With the rapid increase of cross-cultural advertising activities, the phenomenon of cultural conflicts in advertisements is also becoming increasingly evident.