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商号权是商事主体的基本权利之一,对于商号权的性质有很多的说法。从商号权历史的发展角度和现实生活中较为原始的商号权来看,这些商号本身具有很多类似于我们姓名权的属性,这点在没有登记的诸多原始商号中得以体现。原始家族商铺的商号与家族的姓名有很大的联系,他们要么直接把家族的姓名作为商号,要么比照给自然人命名来起商铺的名称。商号权是一种商事化的民事权利,商号权是在继承了民事权利中的姓名权诸多属性的基础上,适应作为商事主体的需要和社会的管理要求发展而来。
Trade name is one of the basic rights of the commercial subject, there are many claims about the nature of the right to trade. From the perspective of the historical development of the trade name rights and the more original trade name rights in real life, the trade names themselves have many attributes similar to our name rights, which are reflected in many original trade names that are not registered. The names of the original family shops are strongly linked to the names of the families who either use the family name as their firm name or the name of a shop named after a natural person. The trade name right is a kind of commercialized civil rights. On the basis of inheriting many attributes of the right of name in the civil rights, the trade name right evolves from the needs of the commercial subject and the social management requirements.