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【Abstract】Choosing the poster of Spotlight as the multimodal discourse and based on the systemic functional semiology and visual grammar, the present research aims to analyze the representational meaning, interactive meaning and compositional meaning of the poster.
【Key words】multimodal discourse analysis; systemic functional semiology; movie poster
1. Definition of Multimodal Discourse
Human interact with the outside environment mainly through their senses, and interaction through one sense is called mono-modality, while interaction through two or more senses is called multimodality. (Gu 3-12) Multimodal discourse is a discourse that contains multiple communicative modalities, like sound, word and image, to deliver information. (Wang 31-34) Multimodal discourse can be divided into static multimodal discourse and dynamic multimodal discourse. (Zeng 28-32)
2. Theory of Systemic Functional Semiology Analysis
Kress
【Key words】multimodal discourse analysis; systemic functional semiology; movie poster
1. Definition of Multimodal Discourse
Human interact with the outside environment mainly through their senses, and interaction through one sense is called mono-modality, while interaction through two or more senses is called multimodality. (Gu 3-12) Multimodal discourse is a discourse that contains multiple communicative modalities, like sound, word and image, to deliver information. (Wang 31-34) Multimodal discourse can be divided into static multimodal discourse and dynamic multimodal discourse. (Zeng 28-32)
2. Theory of Systemic Functional Semiology Analysis
Kress