在经济高速发展的今天,人们生活水平越来越好。人们的追求目标越来越高,酒店是人们出门旅游的居住地,现在酒店越来越多,酒店之间的竞争越来越大,现在人们消费观念在改变,不是酒店越豪华越好,人们现在很注重酒店员工的服务意识,酒店人性化的方面。提供酒店员工的服务意识是非常重要的,本论文主要从酒店服务的现状、酒店缺乏服务意识的原因、培养员工的服务意识措施三方面进行阐述酒店员工的服务意识与提高酒店竞争力之间的关系,希望为研究酒店竞争方面的专家与学者提供理论参考依据。 In today’s rapid economic development, people’s living standards are getting better and better. People’s pursuit of higher and higher goals, the hotel is people’s place of residence for travel, and now more and more hotels, competition between hotels is growing, and now people are changing the concept of consumption, not the more luxury the better the hotel, people Now pay attention to the hotel staff awareness of service, the hotel’s human aspects. It is very important to provide the service consciousness of the hotel staff. This paper mainly elaborates the relationship between the hotel staff’s service awareness and the hotel’s competitiveness from three aspects: the current situation of the hotel service, the reason of the hotel’s lack of service awareness and the staff’s awareness of service awareness Relations, hope for the study of hotel competition experts and scholars to provide theoretical basis for reference.