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电视剧抢播纷争再起。这次不是电视台之间的抢播,而是电视台与视频网站之间的抢播。年初的新版《水浒》风波,直到广电总局出面才得以暂时化解。即使湖南卫视以《宫》打破了收视记录,也不得不面对视频网站的挑战,以“三选一”结局悬念绑定已经被网络“剧透”的观众。现在的视频网站大都购买了电视剧的正规版权,所以并不存在盗播一说,画面质量也越来越出色。《大秦帝国》、《媳妇的美好时代》、《宫心计》、《美人心计》等大剧、热剧,还没等电视台开播,观众早早就能在网上看到高清正版视频了。我们不能指望每一次都由广电总局出面调停,也不能指望每一部电视剧都准备了几个版本的结局。电视台要如何应对视频网站的挑战?可以在电视剧的编播上做出哪些努力促进收视?电视剧一向是电视台的主要节目类型,电视剧收视的高低直接关系到电视台的广告经营与影响力的打造,同时,电视台自身的平台打造也会影响到电视剧制作方的选择。面对新一轮抢播纷争,我们的电视台准备好了吗?
Drama grab game resurgence. This is not a raid between television stations, but broadcasts between television stations and video sites. The beginning of the new version of “Water Margin” storm until SARFT came out to be temporarily resolved. Even if Hunan Satellite TV broke the ratings record with the “Palace”, it also had to face the challenge of the video website to suspense the audience who had already been “spoiled” by the network ending. Now most of the video site to buy the regular copyright TV drama, so there is no piracy that one, the picture quality is getting better and better. “Daqin Empire,” “a beautiful era of daughter-in-law,” “Miyazaki”, “beauty plan” and other dramas, hot drama, has not yet launched such as television stations, viewers early to be able to see HD genuine video online. We can not expect every mediation by SARFT, and we can not expect every drama to have several versions of the outcome. How to deal with the challenge of the video website? How can we make the compilation of the TV series to promote the viewing? The TV series has always been the main type of TV programs. The level of the TV series is directly related to the television advertising business and the influence of building, at the same time , Build their own platform television will also affect the choice of TV producers. In the face of a new wave of grabbing disputes, our television is ready?