论文部分内容阅读
在简要阐述了可口可乐公司的品牌战略基础上,结合可口可乐对非碳酸饮料业务的拓展和对汇源果汁的收购,重点分析来可口可乐的中国策略。
Based on a brief description of Coca-Cola’s brand strategy, Coca-Cola’s China strategy will be analyzed in combination with Coca-Cola’s expansion of its non-carbonated drinks business and its acquisition of Huiyuan Juice.