论文部分内容阅读
在我国,微博仍处于成长期,但其开始显现的巨大营销价值,使其成为了我国各类传统媒体争相试水的新营销平台。在传统媒体常规营销模式已经显现“红海特征”之时,如何利用微博营销实现优势互补,开辟新的“蓝海”市场,在一定程度上关系到传统媒体在未来的市场竞争格局处于何种地位。
In our country, microblogging is still in its infancy, but the enormous marketing value that it has begun to emerge has made it a new marketing platform for all kinds of traditional media in China to compete for water. In the traditional media marketing mode has shown “Red Sea Characteristics ”, how to use microblogging marketing achieve complementary advantages, open up a new “Blue Ocean ” market, to some extent, related to the traditional media in the future market competition In what position?