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图书选题策划工作是一项极其复杂的工作。它要求策划的参与者有极强的图书编辑能力,对市场中图书的变化非常敏感,有良好的市场判断能力,又具有创造性思维能力和极强的综合能力。 策划图书选题,相对期刊、报纸而言更难些。它要求你必须不断地推出新的想法,新的创意。如果把策划选题当作一次赌博的话,期刊和报纸只需要一次赌博或几次赌博,一旦走上了良性循环,在大环境没有发生更多的变化时,就会沿着上升通道前进。图书不然,一本书需要一套完整的策划,而且不能说就有100％的把握。第二本书、第三本书,仍然需要新的策划,进行新的“赌博”。
Book topic planning is an extremely complicated task. It requires that curators of planning have strong ability of editing books, are very sensitive to the changes of books in the market, have good market judgment ability, and have creative thinking ability and strong comprehensive ability. Planning book topics, the relative journals, newspapers and even more difficult. It requires you to constantly introduce new ideas and new ideas. If the planning topic is considered a gamble, journals and newspapers need only one gambling or several gambling. Once they have embarked on a virtuous cycle, they will move along the ascending path without any further changes in the general environment. Books otherwise, a book needs a complete set of planning, but can not say that there is 100% sure. The second and third books still require new planning for a new “gamble.”