文化经济时代下,随着市场竞争的日益加剧和消费者健康需求的转变,中医药企业必须深度挖掘和塑造企业独特的中医药文化,拓展文化营销渠道,加强中医药科技创新,着力提升产品文化内涵和品牌形象。以文化营销引领企业发展,才能获得市场认同。 Under the era of cultural economy, with the increasingly fierce market competition and the changing health needs of consumers, Chinese medicine enterprises must dig and shape their unique Chinese medicine culture, expand cultural marketing channels, strengthen scientific and technological innovation of traditional Chinese medicine, and strive to enhance product culture Connotation and brand image. In order to lead the development of cultural marketing in order to gain market recognition.