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当今,世界主要电视机构实施全球化战略过程中的一个最显著特点就是业务拓展的全球化。BBC与CNN都为全球最具影响力的电视媒体,但其在全球布局、工作职能、采编力量等方面却有很大的不同,本文将通过BBC与CNN的国际发展对比,考察国际一流电视媒体的发展趋势及特色。
Today, one of the most prominent features of the implementation of the globalization strategy by major television organizations in the world is the globalization of business expansion. Both the BBC and CNN are the most influential television media in the world. However, the BBC and CNN are very different in terms of global distribution, job functions, and editorial strength. This article examines the international top-level TV media The development trend and characteristic.