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随着全球化速度的加快,企业面临的环境更加复杂多变,如何在动态的环境中保持企业自身的竞争力是每个企业奋斗的目标。企业要保持在市场竞争中的战略地位,必须发现企业自身的核心竞争力,本文通过对核心能力理论进行阐释,分析微型企业的特征,确定其存在的问题,通过制定有针对性的措施帮助微型企业在复杂多变的动态环境中提升自身的核心能力,从而实现更快更好地发展。
With the acceleration of globalization, the environment faced by enterprises is more complex and changeable. How to keep their own competitiveness in a dynamic environment is the goal of every enterprise. In order to maintain its strategic position in the market competition, enterprises must find their own core competitiveness. Through the interpretation of core competence theory, this paper analyzes the characteristics of micro-enterprises and identifies their existing problems. Through the development of targeted measures to help micro Enterprises in the complex and dynamic environment to enhance their core competencies in order to achieve faster and better development.