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据NPD的数据统计,在2014年全美玩具销售前十名中有两款都是儿童平板电脑。在这样一个行业剧烈变化的时期,拥抱变化是传统玩具公司必须要去做的事情。出生于20世纪80-90年代的人,大多对那个扎一头马尾,身材高挑又时尚的芭比娃娃记忆犹新,因为它曾用拟人和粉红满足了许多小女孩对于“做一个大人”的想象……这个1959年由美泰创始人之一Ruth Handler以德国玩具Bild Lilli为原型设计的高11.5英寸的芭比娃娃.曾被标注为“成年时装模特”在日本生产一经出售就卖了3.5万个。
According to NPD statistics, two of the top ten toy sales nationwide in 2014 were children’s tablets. Embracing change is something that traditional toy companies have to do in such a time of dramatic industry change. Born in the 80s and 90s of the 20th century, most of the people who remember the tall, fashionable barbie with a ponytail, remember that many of the little girls that she had met for “doing an adult” Imagine ... this 1959 Barbie, a 11.5-inch Barbie designed by the German founders Ruth Handler and the German toy Bild Lilli, was once labeled as “adult fashion model.” Sold in Japan sold 3.5 Million.