走出中国,对于工程机械行业来讲,绝不是一个轻松的话题。也许是国内的市场太大、太火爆,已经让制造商们忙不过来,因此无暇顾及国外市场,问题虽然没这么简单,但绝对有这方面的因素。如今前期积累的大量产能怎么释放,已成为许多制造商的心病。中国工程机械行业的冷热一直与大的经济环境息息相关,有人说这正是不成熟的表现。产品单一,企业的盈利点有限;市场单一,国内的市场一旦冷清,企业就处于停产或半停产状态,经济指标恶化。如何能实现两条或多条腿走路,以便在下一轮宏观调控中不再遇到同样的问题,在国外开疆拓土,无疑是一个很好的出路,只可惜我们前期的积累太少,除了一些惨痛的教训、不好的名声,就是我们的缺陷,产品技术水平问题、资金实力问题、人才问题以及理念问题等等。许多企业开始关注出口问题,本刊就此话题请英国工程机械咨询有限公司总裁大卫·菲利普斯先生以铲土运输机械为例,为中国的制造商提一些建议,供广大读者参考。 Out of China, for the construction machinery industry, by no means a relaxing topic. Perhaps the domestic market is too big, too hot, manufacturers have been busy so busy, so no time to take into account the foreign markets, although the problem is not so simple, but definitely have this factor. Now how to release a lot of capacity accumulated early, has become a heartbeat for many manufacturers. China’s construction machinery industry has always been hot and cold with the great economic environment, some people say that this is an immature performance. A single product, the profitability of enterprises is limited; a single market, once the domestic market deserted, businesses are in the shutdown or semi-shutdown state, economic indicators deteriorated. How to achieve walking on two or more legs so that the same problem can no longer be encountered in the next round of macroeconomic regulation and control will undoubtedly be a good way out of the territorial expansion in other countries. Unfortunately, our previous accumulation is too little, In addition to some painful lessons, bad reputation, that is, our shortcomings, product technical level, financial strength, talent issues and philosophy issues and so on. Many enterprises began to pay attention to the issue of export. In this issue, we asked Mr. David Phillips, President of UK Construction Machinery Consulting Co., Ltd., for example, to provide some suggestions to Chinese manufacturers for reference.