行动力与传播力——7-Eleven连锁店公益活动沟通

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据1984年的资料表明,美国许多13—18岁的青少年都有酗酒习惯,这导致了成千上万的青少年溺水、自杀及暴力行为,每年由于酗酒在交通事故中丧生的多达万人。在这种背景下,南地公司义不容辞地承担起了向青少年们“劝戒”的责任。南地公司位于美国德克萨斯州,是全美第六大零售商,并在全球十几个国家设有分公司。公司集团由1500个7-Eleven 连锁店组成,这些商店分布在美国和加拿大的43个州,在早上7时到晚上11时的16个小时内,向 According to the 1984 data, many adolescents aged 13-18 in the United States have alcoholism, which has resulted in the deaths, suicides and violence of tens of thousands of adolescents, as many as 10 million people die in traffic accidents each year due to alcohol abuse. Against this background, Southland Company is duty-bound to assume its responsibility to “admonish” young people. Southern Company is located in the United States, Texas, is the sixth largest retailer in the United States, and in more than a dozen countries with branch offices. The corporate group consists of 1,500 7-Eleven chain stores located in 43 states in the United States and Canada, operating within seven hours from 7 am to 11 pm
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