无印良品,以51.1%的顾客支持率稳局日本品牌第一。被《福布斯》评为全球最佳中型企业,跻身世界100大品牌,将GUCCI、HERMES众一线名牌甩在身后。其本身却没有泛滥的广告宣传,仅以静态、平面为主的单体广告,辅以系列广告运动,从而组成极具生长力的一条线。这条线的衍生承于过去、立于现在、着于未来,且节节联系、丝丝入扣,结成网状、稳定发展。无印的广告稀少,但文案、平面、视频无一不经典。在两位平面设计师出身的设计总监带领下,无印将广告的意境发挥到淋漓尽致一极少做广告,却又无处不广告,真正做到了古人所说“大音稀声、大象稀形”之境界,一无所有中又蕴含所有。 Muji, with 51.1% customer support rate stable Japanese brand first. Be Forbes as the world’s best medium-sized enterprises, among the world’s top 100 brands, GUCCI, HERMES public first-line brand behind. It itself is not a proliferation of advertising, only static, graphic-based single ads, supplemented by a series of advertising campaigns, thus forming a very dynamic line. The derivation of this line is inherited from the past, from now on, into the future, and is closely linked, slightest, and reticular, stable development. Unprinted ads scarce, but the copywriter, print, video without exception, classic. Led by the design director who came from two graphic designers, Wuyin will give full play to the artistic conception of advertisements and rarely advertise but everywhere advertisements so that the ancients said “ Rarity ”state, nothing and contains all.