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本文讨论了GM于2006年9月推出的新一代Corsa的推广设计策略。2006年,在面临品牌识别困难和财政问题的双重危机下,GM通过重塑Corsa小车,成功的夺回了超级迷你车型市场第一的位置。
This article discusses the promotion strategy of Corsa, a new generation launched by GM in September 2006. In 2006, faced with the double crisis of brand recognition and financial problems, GM successfully regained the top position in the super mini car market by reshaping the Corsa car.