低碳消费是指消费者在日常消费过程中自觉选择低能耗、低污染、低排放的消费行为。通过对青岛社区居民和在校大学生的问卷调查分析,可以看出,环境问题意识、低碳消费知识、个人责任意识,及媒体宣传等因素对城市居民低碳消费行为影响显著。因此,要加强低碳教育、加大低碳交通的宣传力度、强化低碳产品认证、建立低碳消费反馈激励机制。 Low-carbon consumption refers to consumers in the process of daily consumption consciously choose low-consumption, low pollution, low-emission consumer behavior. Through the questionnaire survey of Qingdao community residents and college students, it can be seen that environmental awareness, low-carbon consumption knowledge, personal responsibility awareness and media promotion have significant impact on low-carbon consumption behavior of urban residents. Therefore, it is necessary to strengthen low-carbon education, intensify the promotion of low-carbon transportation, strengthen the certification of low-carbon products and establish a low-carbon consumer feedback incentive mechanism.