论文部分内容阅读
去年10月26日,由商务部下属的中国国际贸易学会国际品牌管理中心牵头推出的“奶粉进药店”项目在北京开始进行公共测试运行。经过5个月的运作,情况究竟如何?记者走访发现,由于在药店销售的奶粉普遍存在价格高、购买量少、手续繁杂等问题,所以很多消费者并不买账,个别药店平均月售仅四五罐。(3月26日《北京青年报》)“奶粉当药品管”曾经被视为“提升婴幼儿乳粉质量、提振消费者信心”的救赎举措,引发社会强烈反响和热切企盼。但“奶粉进药店”管理模式的“销售遇冷”表明,消费者对此并不买账。一项旨在保证质量、促进消费的惠民举措,缘何叫好不叫
On October 26 last year, the “Milk Powder Intake Pharmacy” project led by the International Trade Management Center under the China Institute of International Trade under the Ministry of Commerce started a public test run in Beijing. After 5 months of operation, what happened? Reporter interviewed found that due to the prevalence of milk powder sold in pharmacies high prices, the purchase of small, complex procedures and other issues, so many consumers do not buy it, the average monthly sales of individual pharmacies only four Five cans. (Beijing Youth Daily on March 26) “Milk powder as medicine tube ” was once regarded as “the redemption measure to enhance the quality of infant milk powder and boost consumer confidence ”, which has aroused strong repercussions and eager hope from the community . However, “milk into the pharmacy ” management mode “sales in cold ” shows that consumers do not buy it. Aiming to ensure quality and promote consumer benefits measures, why not say good or not