鉴于微信在社会各个阶层的广泛使用,其媒体的作用不可小觑,企业推广产品品牌的形式也从传统的电视广告推广发展到微信这种快捷迅速的网络传播方式。众所周知,企业品牌声誉的优良关乎其产品乃至其整个公司的命运,从而针对微信品牌营销这种新模式来浅谈其利弊,以便审时度势,扬长避短,择优利用。 Given the widespread use of WeChat in all sectors of society, the role of its media can not be underestimated. The form of promotion of a product brand by an enterprise is also promoted from traditional television commercials to WeChat, a fast and fast way of network communication. As we all know, the good corporate reputation of their products and the fate of its entire company, which for the WeChat brand marketing this new model to talk about their pros and cons in order to assess the situation, avoid weaknesses, optimize the use of.