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英国的马克斯·斯潘塞公司是全世界第二个大零售企业,其营业额仅次于美国的西尔斯·罗巴克公司。它设有许多分支机构,集中经营服装、纺织品与食品。年营业额达一百亿美元以上。下面着重介绍该公司在确定商业经营目标过程中的一些原则与做法。
Britain’s Max Spencer is the second largest retail company in the world, and its turnover is second only to the US Sears Roebuck Company. It has many branches and operates clothing, textiles and food. Annual turnover of more than 10 billion US dollars. The following highlights some of the principles and practices of the company in determining the business objectives.