如今网络营销已经成为商家和企业的重要营销手段,面对这种特殊贸易形势,消费者的心理和行为表现得更加复杂和微妙,并直接影响网络营销的效果和发展。从心理学的角度来来探讨关于网络营销的心理具有重要的现实意义。 Internet marketing has now become an important marketing tool for businesses and enterprises. In the face of this special trade situation, consumers’ psychology and behavior are more complicated and subtle, and directly affect the effectiveness and development of network marketing. From the perspective of psychology to explore the psychology of Internet marketing has important practical significance.